Week 1 - Introduction to Environmental Design

What is Environmental Design? Environmental Design is meant to create an advertising with emphasis on content, information as well as persuasion rich environments. For instance, showrooms, petrol station, bus-stands, train station and many more are always be used as advertising media through environmental design. In addition, Environmental Design is one of the important way to grab people's attention, spread the message on somewhere, influence people's thought and so on. Therefore, it can be said that Environmental Design becomes part of necessary in the society and it cannot be lacked of.

Week of Sharing

This week i would like to share a website which shows a lot of cool and creative advertisements. Here are some images i choose from this website. Please check it out!!!

source: http://villageofjoy.com/33-cool-and-creative-ads-part-i/

This is a huge (225 square meter) sticker in a mall with people looking like cooties from the upper floors. There were actually 3 malls in a city with such a creative advert.

Advertising Agency: Saatchi & Saatchi Jakarta, Indonesia
Art Directors: Aryanto Salim, Joel Clement
Copywriters: Pancaputera, Juhi Kalia
Photographer: Heret Frasthio 

 This advertisement is awesome and meaningful. Urban people are always thinking how good is the life of staying in the rural area while the rural people always wonder that how glory or prosperity of the city in urban area. There is always the different perspective between rural people and urban people.

Advertising Agency: DDB, Brazil
Copywriter: Otavio Schiavon
Art Director/Ilustrator: Gustavo Victorino  

Besides, i would also like to share some creativity, innovation and invention of the images. Here are some images that i choose from the websites.

Creativity 
 

Clock
(show time management for creative people)

source: http://www.wishfulthinking.co.uk/2007/12/03/time-management-for-creative-people-free-e-book/

 

Innovation 

 Fish in the light bulb

source: http://sandraghitescu.wordpress.com/2009/11/10/creative-meditation-experiment/ 

Invention

Rest Room

source: http://news.bbc.co.uk/cbbcnews/hi/newsid_4360000/newsid_4364500/4364562.stm